William Comcowich

Leading Creative Teams: 11 Key Principles

The first two parts of this series on Managing Creativity in Business examined Corporate Killers of Creativity and Key Attributes of The Creative Personality. Now, we look at the methods that managers can employ to manage creative teams. To harness ... Read >

Understanding the Creative Personality

Part 1 of this series examined Corporate Killers of Creativity. The "killers" are managers who impede or destroy creativity and innovation throughout an organization, but most especially in creative functions such as marketing, advertising, public relatio... Read >

Corporate Killers of Creativity -- Part 1: Managing Creativity in Business

A few companies in most every industry gain competitive advantage by deploying superior creativity in product development, operations, and communications. In the computer industry, Apple produces consistently well-accepted products and superior logisti... Read >